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Bizarre Rainbow Teeth Trend Goes Viral on Instagram

One beauty trend is nixing the concept of pearly whites and channeling major #cosplaymakeup goals: rainbow teeth.

According to The New York Post, rainbow teeth is the latest, most bizarre beauty trend on Instagram. The publication spoke with David Silverstein, the New York-based brand creator of Chrom temporary tooth polish, who explained the product’s specifications and why it might become popular at cosplay conventions, music festivals, and other events.

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Can you tell we’re excited for Friday? 🎉 #TGIF

A post shared by CHRŌM (@chromtoothpolish) on

Chrom oddly resembles real nail polish, only it’s for your teeth. For $18 a bottle, you can buy this formula, which doesn’t have a taste and stays smudge-free on your choppers for up to 24 hours. Choose from a variety of colors, including baby blue, green, and gold to change up your look. To remove it, you’ll only need a tooth brush and toothpaste.

Silverstein told The New York Post that Chrom’s color pigments comply with the Food Drug, and Cosmetics Act. Even though Silverstein couldn’t share Chrom’s entire ingredient markup for proprietary reasons, he said Chrome was developed by dentists and is safe for people to use.

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On #tuesdays we wear pink.

A post shared by CHRŌM (@chromtoothpolish) on

Rainbow teeth joins other weird dental trends, including silver and gold choppers. In cosplay, silver teeth remain popular for many fictional characters, including The Joker and pirates. As rainbow teeth keep trending, you might find colorful dentures at your next Comic Con convention in the future.

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💚 Transformation video up on my YouTube channel, check in my bio for the link 😉 💚

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